SIG Roofline’s Core Range initiative rolled out nationwide

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As part of our commitment to making roofline and window installers’ lives simpler, all SIG Roofline branches nationwide will now stock a Core Range of everyday and specialist products, readily available and in stock at all times. This Core Range not only focusses on the essentials, it also includes all the necessary bespoke products roofline and window installers need to get the job done first time.

The Core Range initiative came after widespread research, undertaken by SIG, which identified installers are often forced to go to a number of different stores to source the equipment they require to do their jobs, which eats into valuable project time. With Core Range, they can now walk into any SIG Roofline branches across the UK, knowing that they will have the right products for the job, always in stock.

Andrew Wakelin, SIG’s Managing Director commented on the Core Range programme: “Our backing of this initiative is truly vindicated as we fully understand how important it is for customers to, firstly, have the correct materials and secondly to have them as quickly as possible; time is money after all, and this is their livelihood. The aim of Core Range is to ensure we allow them to do just that, giving them the confidence that we’ve got their back and will continue working alongside them to make their lives easier. Core Range means always in stock, always available.”

To celebrate the Core Range initiative, SIG Roofline has launched a Scratch Card promotion giving customers a chance to win an array of fantastic prizes, from exotic holidays, to gadget bundles and cash. The promotion will run throughout all branches nationwide until Christmas Eve 2015 to thank customers for their much-valued support. All the terms and conditions for the Scratch Card promotion are available at http://www.sigroofline.co.uk/core-range/

Speaking about the Scratch Card promotion, SIG’s Head of Marketing, Stuart Base added: “Echoing Andrew’s thoughts, the research we did really showed us the importance of having a Core Range and how it would benefit our customers by saving them time and money. We’re really grateful for the support from our customers so we wanted to give something back, and the Scratch Card promotion is one way of doing so. We want our customers to be as excited about Core Range as we are!