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SIG Roofline & Building Products launches Customer Loyalty Scheme

SIG Roofline & Building Products launches Customer Loyalty Scheme

SIG Roofline and Building Products’ (R&BP) brands; Roplas, PBM-DQS and CFS have just announced a customer Loyalty Scheme.  Open to both individuals and businesses, customers apply for membership over the counter.

Customers will collect stamps on special ‘collector cards’ following every purchase of £100 and over on consecutive visits.  At the end of each month, completed collector cards will be entered into one of three SIG R&BP prize draws, for the chance of winning exciting prizes such as an iPod or Mountain Bike. 

Registration for the scheme is free and merely involves filling out a simple application form in branch. In return, customers will receive a Welcome Pack which includes a membership card, monthly 'collector cards' and some SIG 'goodies'.  When a loyalty card is entered into the prize draw, members will receive a new collector card for the following month.

Sarah Constable, Marketing Services Manager for SIG R&BP commented;

"This is great way for our customers to win something fun in return for their loyalty to SIG Roofline and Building Products.  It will also allow us to enter into a regular dialogue with our Trade Counter customers, meaning we can respond more directly for their needs and demands. We are running the scheme through three of our brands in the first instance, but hope we can extend this to all of them in the near future. After only 4 days we have already received an encouraging number of applications to join the Loyalty Scheme which seems to indicate that it is something our customers value"


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